Your online video is finally complete. Congratulations. Now you need to distribute it. YouTube is still the most well-known of the video hosting sites, but there are dozens more you should consider taking advantage of, if you want to create a large footprint for your brand. Of course, uploading one video to dozens of different sites is time consuming, which is why a service like TubeMogul is so appealing. With TubeMogul, you can upload your video once and the site will distribute that one video to several different video and social networking sites. TubeMogul also provides analytics for your videos so you can evaluate how each one is performing. Also remember to upload those same videos to your own website. Gaining a solid viewership on sites like YouTube and Vimeo is great, but the ultimate goal of any online video campaign is to drive traffic back to your site where you can encourage the visitor to purchase from your business, get involved with your non-profit, or hire your company.
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- Online Video Trends: The Complete Media Industry Report – Part 1 (masternewmedia.org)
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- INTERVIEW : Brett Wilson (Tubemogul co-Founder / CEO) – video content must read (community.prweek.com)
